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Tips for SEO Newbies

Google and Yahoo! are two of the most popular search engines online. Users are more likely to use these search engines than any others, which emphasizes the importance of websites ranking high on search engine result pages (SERPs) for related keywords and phrases. It is essential that website owners focus their attention on these two search engines, so that they can increase their traffic through first page rankings. However, if you have never optimized your website for search engines before, you may be confused. Below are tips for SEO newbies that can help you optimize your site properly for these two search engines.

1. Search engine optimization companies will use related keywords in the title of a webpage, as search engine crawlers will recognize the keyword and associate the page with the keyword. This title will also help human users identify what the page is about and determine whether or not to click through.

2. Anchor text is also important, so it should contain a variety of targeted keywords. These pages can link to others on your website.

3. Many search engine optimization services include targeted keywords throughout the content of a page. An affordable SEO company will ensure that the keyword is placed in the text with a specific keyword density, as to avoid keyword stuffing.

4. A search engine optimization company will use a variety of keywords throughout a website, so that the website is not penalized by Google or Yahoo! for keyword stuffing.

5. Do not stuff the meta tag area with a lot of keywords. While meta tags no longer play a large role in rankings, it is best to avoid stuffing the tags nonetheless.

6. Search engine optimization companies also avoid backlinks from link farms and other websites that could harm the reputation of a client’s site.

7. Many companies suggest that websites do not include a doorway page, as these pages are typically only designed for robots and not visitors.

There are many more ways that a website can be properly optimized for the two largest search engines, but only SEO companies are capable of providing reliable and effective search engine optimization services.


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